Dell's Foray into Consumer Electronics |
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"It (consumer electronics) involves understanding emotions and user experiences, and we spend a lot on R&D figuring out what consumers want. Can Dell re-create that sort of environment or understand that kind of experience?"1 - Hideki Komiyama, President and COO of Sony Electronics, in 2004. "It's a blue-ribbon day for consumers whenever Dell gets into a market. It's going to be fun to see how the consumer electronics industry evolves."2 - Kevin Rollins, President of Dell Inc., in 2003. Introduction
Dell was established in 1984. It initially sold computers, mainly to large business corporations and government offices, through catalogs and over the telephone. It customized its products to the customer's specifications and ensured delivery within 3 to 4 business days. In the mid-1990s, Dell started selling its computers to small and medium enterprises and individuals. Over the years, the company grew rapidly and in 2001, it became the largest computer manufacturer in the world.
Dell's Foray into Consumer Electronics - Next Page>>
1] "Push into living room is a gamble,"http://news.zdnet.com,
January 09, 2004.
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